The best Catholic resources for reaching young adults

Introduction

Summary

This Essential will help you develop an effective plan to market events and programs that will reach young adults.

 

Introduction

Promotion and outreach are important for any organization but what we’re selling is not just a product like any other. Young Adult Ministry is not about numbers and profits; it is about the Gospel and the living Body of Christ. Consequently, marketing for young adult ministry should be approached differently. Guided by the right principles and strategies, promotion and outreach to young adults can become a ministry in itself…


About the Author

Jessica Coblentz

Jessica most recently served as the pastoral minister for young adult ministry at the Paulist Center in downtown Boston. Previously, she was an intern for the young adult ministry at the Office of Religious Education in the Archdiocese of Los Angeles where she developed extensive training materials and workshops for young adult ministers. In 2010, Jessica participated in L.A.’s annual Religious Education Congress as a panelist speaker on the young adult Catholic experience. Her popular writing on Catholicism and young adult life has been featured online and in print, including the collection, From the Pews in the Back: Young Women and Catholicism (Liturgical Press, 2009) and NCCL’s Catechetical Leader magazine. Jessica holds degrees from Santa Clara University and Harvard Divinity School and she is currently pursuing a Ph.D. in theology at Boston College.

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